Assets and Liabilities in Relation to Content Marketing

Assets and Liabilities.

Anyone who has experience with finance - whether it be personal or professional - knows about these concepts.

Assets are the things of value that a company or individual owns. These items can be tangible (real estate, cars, etc.) or intangible (patents, copyrights, trademarks, etc.). They are used to generate income or increase the value of the organization. Liabilities are the obligations and debts of a business or individual. They represent money that must be paid back to creditors or obligations that must be fulfilled (leases, contracts, taxes, etc.).

What most don't know, is that the world of content/content marketing also comes with it's own set of assets and liabilities.

In content marketing, assets are the content pieces that are created to support marketing objectives. This includes website copy, blog posts, videos, podcasts, and other forms of media that can be used to engage customers and potential customers. Liabilities in content marketing refer to the resources (both financial and time) that are required to create and maintain content pieces. Companies must also consider any potential legal liabilities such as copyright infringement or libel as part of their content marketing strategy.

Here's 5 major liabilities associated with content marketing, and how to manage them.

1. Copyright Infringement – This can occur when content has been used without permission from the creator or from the owner of copyright. To manage this, companies should ensure that any content used has been properly licensed or purchased, and that appropriate attribution is given to original creators.

2. Libel – This is when someone is portrayed in a false or defamatory way in content. To manage this, companies should ensure that their content is accurate, fair, and balanced, and if possible verify any facts or quotes used.

3. Brand Damage – If content is not properly managed and kept up-to-date, it can create a negative impression of the company in the eyes of customers and potential customers. To manage this, companies should regularly review and update their content to ensure it is accurate and relevant.

4. Privacy Violations – If a company collects data from customers and/or potential customers, they must ensure they are properly handling the data in accordance with applicable laws and regulations. To manage this, companies should have a clear privacy policy in place and regularly review and update this policy as needed.

5. Resource Constraints – Creating and maintaining content is a time and resource-intensive process. To manage this, companies should be mindful of their resources when creating content and ensure they are properly allocated for the most critical tasks. Additionally, outsourcing content creation can be an effective way to manage resource constraints.