CHARLES HARBEN
Professional Portfolio
The following information serves as a compliment to my resume. While specific creative assets are retained by former employers, the below information sheds light on methodologies and results.
chips.harben@gmail.com • linkedin.com/in/charlesharben
CONTENTS
INTRODUCTION
Throughout my career, I've developed a data-driven approach that combines creative problem-solving with systematic implementation. The following case studies demonstrate my ability to analyze complex situations, develop strategic solutions, and deliver measurable results across different industries and roles.
Each case study follows my systematic approach: identify the current landscape, develope targeted strategies, implement solutions, and observe results. This portfolio showcases my versatility and effectiveness in driving bottom-line growth through strategic thinking and execution.
Core Competencies
E-Commerce Optimization
Atlanta Recycling Solutions, LLC
Challenge
Atlanta Recycling Solutions needed to optimize their e-commerce operations to increase revenue and market presence. The company was struggling with poor copywriting and ad formatting, resulting in limited online visibility despite having quality refurbished computer hardware products.
Approach
I developed a multi-faceted strategy focusing on technical expertise, inventory optimization, and SEO-driven copywriting to maximize product visibility and sales efficiency.
Implementation
Created systematic inventory categorization, revised product descriptions with SEO focus, established testing protocols, and leveraged platform-specific optimization techniques.
Process
Results & Impact
Skills Utilized
Key Takeaway
This project demonstrates my ability to analyze different facets of a business model and implement synthesized solutions that drive measurable results. By applying both technical knowledge and marketing expertise, I created systems that drove steady, long-term growth.
Newsletter Optimization
InvestorPlace Media, LLC
Challenge
InvestorPlace Media needed to maintain high engagement rates across multiple financial newsletters in a crowded market where reader attention is limited and competition is fierce.
Approach
I developed a workflow for newsletter production and optimization leveraging various analytical tools to track performance and implement iterative improvements.
Implementation
Created streamlined production workflows, implemented A/B testing, and collaborated with editorial teams to align content with audience interests.
Process
Results & Impact
Skills Utilized
Key Takeaway
This project demonstrates my ability to orchestrate complex content production processes while maintaining a relentless focus on optimization and results. By combining analytical skills with content expertise, I achieved significant performance improvements across multiple newsletters.
Content Strategy
Fade Media Collective
Challenge
As Founder & CEO of Fade Media Collective, I needed to establish a strong market presence, build an engaged audience, and deliver measurable results for executive clients in a crowded digital landscape.
Approach
I implemented a comprehensive strategy focusing on social media optimization, executive ghostwriting, market analysis, and strategic intelligence through SMOSINT research.
Implementation
Produced optimized Reels content, developed distinctive voice for executive clients, applied digital ethnographic methods, and created data-driven equities portfolios.
Process
Results & Impact
Skills Utilized
Key Takeaway
This project demonstrates my ability to establish a strong market presence through a comprehensive content strategy. By leveraging a combination of social media optimization, market analysis, and strategic intelligence, I was able to create significant growth in a short timeframe while building sustainable systems for continued success.
ACADEMIC RESEARCH & ADDITIONAL ACCOMPLISHMENTS
Conducted comprehensive research at the intersection of Politics and Morality at Kennesaw State University's Psychology Research Lab. This work was published in the Personality and Social Psychology Bulletin (DOI: 10.1177/0146167219841624), demonstrating my ability to apply rigorous research methodologies and analysis techniques to complex human behavior.
My academic background in psychology provides a unique foundation for my approach to business development and content strategy. This training enables me to apply psychological research methodologies that now inform my approach to market analysis, content creation, and community development.
By combining psychological insights with business strategy, I've developed a distinctive approach that bridges the gap between traditional quantitative marketing techniques and deeper qualitative understanding of consumer behavior and motivation. This interdisciplinary methodology has proven particularly effective in creating content that resonates on both rational and emotional levels with target audiences.
Application to Professional Work
My academic research has directly informed my professional approach by providing me with rigorous analytical methods, data interpretation skills, and insights into human decision-making processes. These skills translate directly to developing more effective business strategies, content creation, and marketing approaches that drive measurable results.
SKILLS & CORE COMPETENCIES
Content Development
Research & Analysis
Technical Skills
Business Development
Professional Philosophy
My approach integrates psychological insights with data-driven business strategies to create more effective content and marketing solutions. I believe in the power of systematic processes combined with creative innovation to solve complex business challenges and drive measurable results. Throughout my career, I've consistently demonstrated the ability to identify opportunities, develop targeted strategies, and implement solutions that create sustainable growth and engagement.
CONTACT INFORMATION
Charles Harben
Strategic Business Development Professional
Email:
chips.harben@gmail.com
LinkedIn:
linkedin.com/in/charlesharben