Hello, and welcome to my portfolio. Thanks for being here.

I'm a content strategist specializing in organic social media growth. While specific content assets remain with previous clients, you can see a summary of the results of my work below. My background is (mostly) in behavioral psychology (published undergrad research, nothing crazy). These days I model social platforms as distributed networks of influence, focusing on information velocity, and signal measurement and propagation. This cross-domain approach has yielded success in a variety of sectors noted below.

Content Performance

Organic views since 2023 500M+
Revenue increase (demonstrated) 2.5x
Monthly impressions (ecom) 1M+
Paid amplification $0

All results generated through organic strategy.

Asset Mgmt Performance

489%

Total Return

47%

CAGR

• Self-directed
• Systematic methodology
• 4-5 year horizon

Sector Experience

Tech · SaaS · Cybersecurity · Staffing · E-Commerce · Healthcare · Leadership Development

Content Styles

Recruiter: "We're like a family here"

Translation: "You will be guilt-tripped for having boundaries"

Funny · Meme-coded

My content strategy:

Step 1: Post
Step 2: Refresh notifications for 4 hours
Step 3: Pretend I don't care

Funny · Self-aware

The best operators I know share one trait:

They'd rather be effective than right.

Stoic · Principle

Most "strategy" is just anxiety dressed up in a deck.

Real strategy fits on a napkin and survives first contact with reality.

Stoic · Observation

3 years ago I mass-applied to 200 jobs and heard back from 4.

Last week someone asked me to consult on their hiring process.

Keep going.

Grounded · Authentic

Content that spreads:

→ Says what people feel but haven't articulated
→ Costs nothing to share but signals taste
→ Makes the sharer look smart, not you

Aggregator · Framework

Portfolio Architecture

A factoring methodology that decomposes market exposure into distinct, non-overlapping functions. Each tier serves a specific purpose in the overall structure.

Broad Market

Foundation

Sector Allocation

Diversification

Conviction

Thesis Expression

Defensive

Ballast

Alternatives

Optionality

Factor first. Allocate second. Strategy emerges from structure.

The Through Line

The work above spans content strategy, social media, and portfolio management—but the underlying methodology is the same. I approach problems by decomposing them into their component parts, identifying the distinct functions each part needs to serve, and then building systems that address each function deliberately.

In content, that means treating platforms as networks with measurable signal dynamics rather than calendars to fill. In investing, it means factoring exposure into non-overlapping tiers rather than accumulating positions and hoping they cohere. The domain changes; the process doesn't.

This approach tends to produce work that compounds. Systematic frameworks scale in ways that intuition-based decision-making can't. They're auditable, iterable, and transferable—which means the value isn't locked in my head. It can be documented, taught, and embedded into how a team operates.

I'm always open to projects, roles, or collaborations where this kind of thinking is useful—where the problems are complex enough to warrant decomposition, and where building durable systems matters more than chasing one-off wins.