do you hear that horrible screaming all around you?

that screaming that men call ‘silence’?

“I hadn’t really prepared an argument to back that up but I suppose one could make the case that it’s an eternal loop of suffering because things are always made out to be better than the actual experience. A beer fest sounds awesome, until you’re 7 beers deep, an hour away from your house, in a hot parking lot, woozily standing around. In many ways this exemplifies the human capacity to idealize the pretty things about a situation while ignoring the reality of the experience, leading to friction and what one might call ‘experiential uncomfortability’.”

people like pretty things. they like them when they’re convenient. and they like them to be low stress.

do you want people to do things? sure you do! it’s simple: make those things pretty. make them convenient. make them low stress.

this is the eternal recipe for success.